Internal Communication: 12 Essential Elements
[ad_1] There are 12 essential elements of a successful internal communications strategy: 1. Effective employee-directed communications must be led from the top Effective communications require the active commitment and approvals of senior managers. It is not enough simply to develop a "vision statement" or formulate in general terms the values by which the company lives. Behavior is what counts. Managers must be seen to be in a manner that is consistent with the ethos they are promoting. 2. The essence of good communications is consistency At all costs, avoid following fashion and tinkering. If you try to improve communications and then fail - because your messages are inconsistent or are "good news only" - things will not quietly set back into the way they used to be. You will inevitably have created expectations, and may have to live with the consequences of having deserved those expectations. 3. Successful employee communications owe as much to consiste...